It came in like a wrecking ball…

Have you ever had a splitting headache?  As a headache sufferer, I can totally relate to this billboard, which is why I was intrigued by it.  While everyone suffers the occasional headache, 30% of headache sufferers are women, with the occurrence of headaches affecting primarily people under the age of 65.

This Tylenol billboard advertisement was featured in Toronto’s Yonge-Dundas Square in 2008.  Effectively promoting the medicine brand by illustrating headache pain, the use of the crane behind the billboard’s dimensions help the pictorial image by creating the illusion that a wrecking ball is destroying the person’s head from the magnitude of the headache.  Anyone seeing the billboard can almost feel the sensation of pain that accompanies a headache.  The use of size comparison between the two billboards helps to create the humble impression that no matter how big the pain is, Tylenol will get you back to normal.  It can be inferred from the use of a red background that the feeling of anger is present, and the intensity of pain is accurately represented.  The red background is also a resolution to the problem, when looking at the smaller billboard.  The color of the print “Tylenol” and “Get back to normal” promises to fix the problem that the larger billboard proposes to its audience.  Not only does the billboard draw attention, it  persuasively accomplishes the promotion of the use of Tylenol.